However, for Hondurans, Christmas is one of the most
important holidays of the year. Many poor children who never celebrate their
birthdays get new clothes on Christmas Eve and proudly show them off during the
next few days. In December people get paid an extra salary and all kinds of businesses
eagerly try to have people spend their money. Now is the time for great offers
on plasma TVs, refrigerators or DVD players. That is, if you don’t mind
standing in line.
But this year is a little different, at least in Copán
Ruinas. Whereas Honduras is not alone in its economic crisis, I think that Copán
has been hit specifically hard. Tourism
is at an all-time low at a moment that things didn’t go that well in the first
place. It’s been a while since the
crisis just affected the pockets of hotel and restaurant owners or others
directly depending on tourism. Taxi drivers complain, vendors at the market have
less to offer than usual and stores are noticeably emptier than before. Most
businesses in town can’t afford to pay minimum wages and few people will
receive their additional month of salary this year. Not that that isn’t their
constitutional right, but if there’s simply no money…? I know for a fact that
many kids in town won’t have new clothes this year and Christmas dinner will be
a meager one.
The crisis has led to a whole new sort of unofficial
economy. For a while now more and more women have been selling meals from their
home or they send their kids out on the streets to sell. The number of street
vendors has tripled, at least. Another new development is people selling secondhand
clothes from their homes. A new Ropa
Americana pops up at least every week. And especially in the weekends there
are pickup trucks on every corner selling all kids of things, from melons to
jeans and women’s underwear.
People are desperate to sell and if that means to put the
whole merchandise on the sidewalk, then they do so. Just around the corner here
is a little store that sells a bit of everything cheap (clothes, pots, pans,
toys, backpacks, flower pots, firecrackers etc.). The store opened only a few
weeks ago, and apparently selling from inside the store was not working, so the
girl started to put a few things out on the narrow sidewalk. Then a few more things.
And more. Recently, she started occupying
the parking spot in front of her business. Then the neighbours started to do
the same and within no time the whole narrow and heavily trafficked street turned
into an outdoor market. This new strategy has been spreading around town like
the plague and now you have people occupying the sidewalks with tables,
counters and complete awnings everywhere. All this of course combined with the Christmas
tradition of putting huge speakers outside the store to attract customers, usually
at the highest distorted volume, and you can imagine the scene. Walking through
the streets of Copán has become sort of an obstacle course these days. It’s not a particular pretty sight and
probably illegal as well. But it is also understandable that everybody tries to
make a living in those hard times.
Well, let’s hope that
everybody is making a bit of money this holiday season. And if the merchandise
can go back indoors in January, that wouldn’t be a bad thing either. For now,
we just have to hopscotch around Copán to avoid dangling bras, stacks of
buckets and flying firecrackers. Because despite of the crisis, there’s always
money for firecrackers. Lots of them.
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